Anthropologie

The electric American brand, Anthropologie, makes one appreciate innovation, artfulness and good design in a whole different light. Ever since 1992 when the company very first opened in Wayne, Pennsylvania, its offered customers a one-of-a-kind and compelling shopping experience. Aimed to attract seekers of the unusual and different with the clever details and fine craftsmanship of their products, Anthropologie is a place for anyone and everyone. With a distinct and unique look to each of their buildings, purchase or not, one is bound to find a special source of pleasure when visiting. According to statistics, visitors spend an average of 80 minutes per visit compared to an average of 15 minutes per visit with any other “traditional” clothing store. Shocking indeed.

Everything about Anthropologie screams inspiration, from talent to creativity. Generally speaking, the store is focused on the idea of turning the ordinary into the extraordinary. Whether it’s a talented person, inspiring trip or something as simple as a plastic bottle, practically anything can provide Anthropologie’s visual team with help on themes for the windows and displays. After all, bringing the windows and in-store displays to life is what the store is most known for and they always do so in way that retains the overall look of the brand.

 

With its unbelievable soulfulness and sincerity, I’ve been drawn to Anthropologie ever since stumbling upon several years ago. With its “esoteric and individual signature” I’ve been nothing but appreciative of this brand. Not only have I been a continuous customer, its cleverness has driven my inspiration in so many unimaginable ways. From window displays to home décor, I’ve taken bits and pieces to incorporate in art of my own as well as create a lamp birdcage from scrape. There is hardly a product or concept that doesn’t catch my eye. It really is amazing how inspiring the simplest things can be and being in a welcoming community makes it that much easier to explore. One would be ever so silly not to admire the talent in finding ways to reuse existing items and transforming them into something entirely new.

Anthropologie, a store available to mainstream American shoppers, has taken the French flea market to a whole new level and created a world of its own. A world where consumers can reclaim, aspire and dream. With 82 stores across the country, the company sees its customer as an “affluent but not materialistic” woman between the ages of 30 to 45. Truthfully I feel it’s a store for all ages with its mix of clothing and accessories, bath and body products, home décor, bedding, antique furniture and so forth. That being said, Anthropolgie continues to amaze me with its innovation, artfulness and good design.